Define market segmentation. What are the ideal business conditions for market segmentation to be implemented?
Market segmentation is the division of a market into small groups of buyers with similar characteristics such as needs, behaviors, product preferences, and financial status. The splitting of the market in different parts enables a business to better reach the targeted customers for their products (Debo, Toktay & VanWassenhove, 2005).
Conditions for Market Segmentation
An effective marketing plan
Access the rest of the content in the post instantly by clicking the checkout button below. Thank you.