The first advertisement is titled Samsung Galaxy: Moving On by Samsung as they sell Samsung Galaxy. The message strategies in this advert are close-ended message and one-sided approach. The advert draws a logical conclusion about the importance of a Galaxy phone which is more efficient and entertaining compared to the model being used by the girl in the advert. The one-sided approach is seen in that the advert concentrates on the advantages of the Galaxy phone without highlighting its disadvantages. The type of appeal used i