American Marketing Association (AMA) provides the public with information related to marketing and advertisement as a way of educating them. It helps those interested in the field of marketing to increase their knowledge by providing learning materials. The association has several learning resources which people can access through their website. It contains videos where people can learn how to carry out marketing and advertisement(AMA 2017 par 1). Also, it offers reports and case studies about successful marketing and advertising strategies to equip people with a deeper understanding of the field better. The association has dictionaries on marketing which explains diffrent complex terms in the area. An additional resource is seminars. AMA holds different workshops where it partners with experts in the field to explore current issues and trend in marketing. The association makes publications which are specific for various areas within marketing targeting different people. It provides marketing news journals which offer the trend in marketing, advertisement, and sales(AMA 2017 par 1). It also has a marketing journal where it provides insights into a practical area of marketing. Other journals include marketing research, international marketing journal as well as an electronic newsletter.
AMA provides a platform where people can get connected to their professional jobs to help them develop their careers. It searches for companies with job opportunities in the field of marketing, classifies them and exposes them to people. Through its website, companies can be able to post job opportunities. Those looking for jobs in different categories can, therefore, visit the website and get details about the positions. What I have liked most about the AMA website is the presentation of information in an organized grouped manner. The site categorizes information on how related they are and also from most complex, advertising, to less complex, Partners making it easy to trace.
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