Analyze Branding and Fundraising Efforts

Analyze Branding and Fundraising Efforts

Instructions For this assignment, search the Internet for nonprofit organizations that have either an innovative or a highly recognized brand and choose five for this project. Research your five chosen organizations and compare them in a table with the following column headings: Column One: Name of the NPO Column Two: Describe the Brand Column Three: Briefly describe the purpose of the NPO Column Four: Explain the way the NPO conducts fundraising efforts Your table should have five rows (one for each NPO) and four columns (as noted above) Immediately following the table that you create, provide one paragraph for each NPO you chose. In each paragraph, evaluate the brand and the fundraising efforts. Are they effective? Why and how are they effective? Are they ineffective? Why and how are they ineffective? Length: 8–10 pages, not including the title and reference pages References: Support your work with a minimum of five scholarly resources. Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your paper should reflect scholarly writing and current APA standards.