In order to have a theme focus on innovation capability with sufficient conceptual depth; subsequently, the literature review content and research methods and finding analysis content will consist of content about innovation capability (including dynamic capability, core capability, and ambidexterity). This theme/ content of innovation capability itself will make up around 50% of the contents on these chapters; the content of innovation capability in turn will be used to evaluate other secondary topics, such as customer loyalty, diversification, etc…