At ISB we value diversity as it enhances both the in-class and out of class learning experience.Tell us how would you contribute to the same? Tips: Every leading business school looks for the factors that make you different, that make you unique, that make you distinct. In fact, the primary purpose of the MBA essays is exactly that – to uncover your Unique Selling Proposition or what the business schools call “diversity” and understand what makes you different. The question that is asked here is – why should Indian School of Business bother talking to you when there are a hundred other applicants with a comparable GMAT score or work experience or academics? Your task in the ISB Essay 1 is to answer this question. Attempt in this essay to bring in an authentic differentiation, present a genuine face and then give the admissions committee some solid reasons for wishing to see you. Give short examples to support your assertions. To get info for the essay you should not mind knocking at many doors. Your friends, colleagues, and family are excellent sources for giving you obvious answers which you might have easily overlooked. But the person who knows most is always going to be yourself; so, think about yourself- at work, play and studies. Think about how you think and act in team situations and uncover the salient points that set you apart. Your achievements, your hobbies, your academics, your personality traits, your passions, your work experiences, your life experiences, your language, your attitudes– everything adds to your diversity –so sell whatever you feel you can sell well. This essay also tells the admissions committee how desirable a candidate you are for ISB. The differentiation and the value to ISB both require you to have some knowledge of ISB and the average ISB student profile (research time!). Perhaps your extensive research on the Indian School of Business before your decision to apply will come in really handy now. Enough information is available on the web for you to start off with a good idea of both aspects. Alumni are another excellent source of information. As usual keep in mind that this essay is part of a bigger package and write accordingly. Make sure to echo the points mentioned in this essay in your resume as well as letters of recommendations.