Beer Marketing

Marketing of beer is a crucial part of the beer supply chain. Beer companies allocate some money to cater for advertisement and promotion of the beers. Beer marketing utilizes all the marketing mix as a strategy to become successful in the market (Debies-Carl, 2019). For instance, the product has broad market coverage for its nutritional and health benefits thus making it attractive to the market. The prices of beer are relatively affordable compared to other alcoholic brands; hence the costs drive sales. Beer is available in almost all supermarkets and convenient stores thus easily accessible to consumers at any time. The promotion of beer is easily facilitated through new social media platforms (Foster, Kirman, Linehan & Lawson, 2017). Most beer brands increase sales an

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