Big Data and retail: Challenges and Opportunities for Coordinated Policy Development in the UK

Big Data and retail: Challenges and Opportunities for Coordinated Policy Development in the UK

A systematic literature review of intellectual property (IP) rights and data ownership on new business models based on ‘big data’ mining and sharing to uncover opportunities for the Shoe Lab. 2) To map out privacy and transparency issues of sharing data to better overcome barriers and find opportunities for the proposed brand and business model 3) Develop and test a framework that can inform similar business models of the considerations that have to be taken into account in terms of IP and data ownership