Brand Leadership

Brand Leadership

Brand Leadership in Your Local Marketplace The Challenge Your text readings direct some attention toward branding. Conduct additional research to ensure that you possess a thorough understanding of brands and then conduct an investigation in your local community to determine the leading healthcare services brand in operation. You will need to develop criteria for defining what constitutes brand leadership (yes, this will require research and proper citations!). Then, you’ll need to identify what you believe constitutes the leading healthcare services brand in the market and explain how you came to that conclusion. Be sure to supply a link to the website of the selected brand. The Submission Requirement Your submission in its entirety must be between 1500-1800 words. It is to be typed (or pasted) directly into the Moodle posting window, after which you will submit your work. Attachments of any kind are prohibited and will carry no points value. Given the length of the submission, it is advised that students prepare it in a word processing program, and when finalized, copy and paste the text into the Moodle posting window. Moodle can be very finicky and often will distort formatting, so care must be taken in preparing your submission. If problems persist, consider using Windows Notepad, as it is very effective for transferring distortion-free text into the Moodle posting window, after which you can add formatting directly in Moodle. Your submission must be supported by 4 (minimum) to 10 (maximum) references, In presenting your work, identify the title, your name and student ID number, and submission date at the top of your submission and supply the following sections, exactly as they appear below, placing each heading in bold text: Introduction Defining Brand Leadership Identifying the Leading Brand in My Local Marketplace Justifying the Selection of This Brand as the Leader Conclusions References Assessment Criteria Your submission will be assessed based on the following: Compliance quality: The degree to which your submission complies with noted guidelines, including word count and reference specifications, Communication quality: The degree to which your work meets standards expected in business communications, including matters concerning the use of proper grammar and punctuation, and Content quality: The quality of the content presented in your work. Take care when determining word counts; Moodle automatically supplies these details to instructors. If word count requirements are not met, a 30-point deduction is assessed. Also, take care to note the deadline for this assignment. Late submissions will be accepted for up to 24 hours beyond the deadline; however, a 30-point deduction for lateness will be assessed. Submissions received more than 24 hours beyond the deadline are automatically scored zero points. Good luck!