Brand Management – Project

Brand Management – Project

Consider the brand I chose in attached file (Apple Inc.). I continue the project. The first part of it is represented in attached file. Identify a celebrity that matches the brand you are making for this product. Explain why this celebrity matches this brand. What other strategies would you use to build this brand? Be sure to consider pricing, channel, and media strategies. Consider the brand you have been working with. Identify a product you would choose to co-brand with. Explain why this co-branding works. Build a 12 slides presentation of your ideas in Power Point Presentation with citation and references. Include your previously developed logo and tagline in your presentation (see attached file). Also provide a paper for the information from presentation (1 page in APA style with references and citation).