Brand

Brand

Write a one page essay identifying the 3 most impressive insights. FOR EACH INSIGHT briefly explain a) why important? … and b) identify an implication for a specific brand and briefly discuss how that brand could benefit from that insight. Malcolm Gladwell: “Choice, Happiness and Spaghetti Sauce” http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce#t-1038581 watch the link