Branding Strategies

Branding remains a significant strategy employed by companies to position their products in the market. Each company prefers branding strategies that suits its marketing activities. There are a number of branding types though the most common are two; branded house and house of brands.

Branded house strategy entails a company having a master brand with other sub-brands that do not detach from the main brand. The product names of the sub-brands have the name of the master brand for easy recognition by the consumers (McQueen, 2015).  A considerable of a company using branded house strategy is Virgin that produces health and generic related products.

Figure 1: Virgin house of brand strategy


House of brand also known as free standing brands entails a company producing a variety of products that have separate identities from that of the master brand. Each brand has its na

Continue Viewing this Amazing Post

Access the rest of the content in the post instantly by clicking the checkout button below. Thank you.