Branding

Branding

Objective of Assignment ( I’ve chosen Hospitality and the Gaylord Hotels: Opryland, Texan, Palm Springs, and National): By using elements presented in the notes, assess the brand strength of various professional sport franchises or collegiate athletic programs or hospitality/ tourism organization such as hotel, park, etc. Elements of Assignment: List the program or organization Be sure to identify and discuss the concepts discussed in the PPT slide: Brand Equity, Brand Awareness, Brand image, sources of Brand Association, etc.