The PURPOSE of this Assignment: To analyze a theme relating to decision areas within Operations management chapters. You are required to analyze the theme ‘product design’ in operation management Individually, work on a draft of your case study report. How can the product design help successful case like De Mars and how does it apply to business operation decision making. You may provide example for the company that using product design as their operation decision strategy. The suggested format for the assignment is: 1. Introduction – what is the background of the case study? 2.Literature Review – a comprehensive literature as per the central theme in the 3.case study (at least 10 journal articles to be researched, cited and included in your reference list). Detailed answers to the case study questions. 4.Personal reflection – an account of what you have learned from analyzing this case. 5.Conclusion –why the case study theme is an important area within Operations Management. 6.References Please refer case study attached. Word Limit for Final report: 2000 words. Words in times new roman format with spacing of 1.5 and fonts with size 12. Required Harvard references to support the supporting provided Strictly no copy and paste, plagiarism check do not exceed 15% excluded references.