Changing Perceptions

Changing Perceptions

Instructions You are the chief recruiter for a major marketing firm in Washington DC. The firm has lost clients in recent months because of the perception that it is lacking in original ideas. In a memo to the senior staff, offer three suggestions to change the perception and thereby recruit, retain, and motivate top creative talent. CRITICAL ELEMENTS • Recruiting: Meets “Proficient” criteria and provides specific examples of how the suggested changes will recruit creative and talented employees • Retaining Staff: Meets “Proficient” criteria and supports suggestions for retaining staff with evidence from scholarly research • Motivation: Meets “Proficient” criteria and uses specific examples to support suggestions • Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format