Coca cola Marketing Analysis

Coca cola Marketing Analysis

Describe coca cola Overall Marketing Strategy. This shall include: • Target Market (3 points) • Marketing research and Information Systems (2 points) • Forecasted Consumer Behavior – what is your research telling you about how your potential customers will behave, in relation to your product or service? (2 points) • Competitive Advantage (2 points) • The 4 P’s – Define your product or service’s price, place, and promotion (4 points) • Global Marketing Strategy – what countries do you plan to target, and why? (2 points) • Segmentation, targeting and positioning strategy. (3 Points) • Provide a SWOT analysis for your selected company. (4 Points) • New product development – based on your market research, discuss the new products / services you plan to develop (2 points) • Supply Chain and Channel Management Strategy (2 points) • Advertising, Public Relations, and Sales Promotions Strategy (3 points) • Social Media Campaign (1 point) The Strategic Marketing Plan should be approximately 5-7 pages, plus exhibits.