In summary, the findings from secondary and primary research methods are valuable for the understanding of the British domestic crafts industry. First, the outcomes of both approaches suggest that the British homemade crafts industry is growing fast. A source recorded that crafts account for 1.35 percent of the total value of goods exported by the UK. Moreover, this research finds that the key players, which are also Zuza’s main competitors in the market include Ethnic supplies, Shanti Shanti colors of Nepal, Tilnar Art, Sunlovers, Namaste, Green Tulip, Shared Earth, Spark Etail Limited, Folksy, and Ethical Shop.
On the other hand, it is shown by the result of the primary research method that Zuza’s ethical trade criteria is critical for its success in the developing m
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