Creative​ ​Fashion​ ​Marketing​ ​& Promotional​ ​Campaigns

Creative​ ​Fashion​ ​Marketing​ ​& Promotional​ ​Campaigns

This unit explores how the fashion industry uses new media and subtle marketing to reach identified target audiences. You will research and explore current industry practices and evolving marketing techniques to create a fusion between the physical and digital worlds. You will use current thinking and practice to devise a campaign in response to current forecasting and marketing information. This unit is to explore the changing landscape of the fashion industry and how promotional techniques are evolving to drive consumer awareness and bolster sales.