Critically evaluate the strategic and non-strategic decision making process of Premier Inn.

Critically evaluate the strategic and non-strategic decision making process of Premier Inn.

WHOLE TITLE: Students to critically evaluate the strategic and non-strategic decision-making process for an international/transnational business organisation of their choice, analysing the organisation’s appetite and maturity towards managing risk and offering a number of sustainable future strategies that could be adopted by the organisation. I ‘ve choice Premier Inn. Using 20 – 25 sources, referencing HARVARD style. Format: Report Suggested structure: Title Page Contents Page (with page numbers) Introduction Overview of Case Study Organisation Strategic Decisions Definition Examples of Case Study’s Strategic Decisions Analysis of Case Study’s Strategic Decisions Non-Strategic Decisions Definition Examples of Case Study’s Non-Strategic Decisions Analysis of Case Study’s Non-Strategic Decisions (You may want to highlight where the decisions fall into the categories of HR/Marketing/Finance) Risk Definition Analysis of Case Study’s Attitude to Risk Recommendations for Future Strategies (with justification using situational analysis) Conclusion Reference List (Harvard style) You should incorporate and apply relevant theory and there should be evidence of independent reading, in particular a range of contemporary journal material will be expected to support clear lines of argument in the main body. References should underpin viewpoints to make your discussion persuasive. Clear reasoned conclusions which sum up the key points, answer the question set and offer a final judgement are expected.