The world today is becoming technological whereby many purchases of goods and services are being made from the comfort of a person’s home. Due to this, the platforms of purchase should have policies of data privacy that show their users the different ways that their information is collected and used. To the contrary, modern e-commerce companies are adopting advanced technologies like cloud service providers that help in managing data privacy and user-related information. Additionally, in protecting student privacy rights in higher education, it will not only require you to understand the federal laws, but you will also need to know the relevant state privacy laws.
Bennett, C. J. (2018). Regulating privacy: Data protection and public policy in Europe and the United States. Cornell University Press.
Martin, K. D., & Murphy, P. E. (2017). The role of data privacy in marketing. Journal of the Academy of Marketing Science, 45(2), 135-155.