Decisions and Choices at Corporate Level

Decision making is very crucial in strategic management since it usually affects all the aspects of an organization. The main determinant of the decision taken is the mission and vision statement of an organization. This is because this statement provides a sense of direction and outlines the long term decisions of the organization and therefore cannot be contradicted. The corporate level managers are charged with the duty of making four key strategic decisions which provides the direction and targets of the strategic plan. These key decisions are; which issu

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