Digital & Social Media Marketing –

Digital & Social Media Marketing –

You are a consultant hired by Debenhams at the time of the case to advise on Debenhams (Digital) Marketing. Write a report addressing the following: Suggest a customer audience Debenhams needs to be targeting online? What key digital marketing techniques and channels do you recommend for Debenhams to acquire new customers? How should Debenhams segment there customer base and which digital channels should they use to retain them?