Proposals should always start out with the “why” and “what.” Example, state why the need for the fundraiser and what you are fundraising for. Include your school name, the sports team that needs the funds, and how much money you need to raise. This should be your introductory paragraph. Be very specific in answering the direction questions. Example, describe what local businesses are going to help, explain what exactly each business will donate, and what you plan to do if you raise more than the cost of the uniforms, etc. In planning, you need to estimate how many people may attend your fundraiser. Why? Because you need to know how much food, tickets, prizes, etc., cost to better plan and be prepared. References should be on their own page at the end of the proposal with ‘References’ centered on the first line.