Choose a mid-size to large business with an E-Commerce site (public company) ¥ Choose between clicks-and-bricks (O to O) or virtual merchant – online only ¥ Research the company’s size, global reach and multi-channel strategy ¥ Provide a brief history of the company ¥ Research and report on: ¥ Use of Paid Search and SEO (What are some high ranking keywords, etc.) ¥ Traffic (using an online tool such as Similar Web) ¥ Use of Mobile and other technologies (Beacons, etc.) ¥ Social Media presence ¥ Summarize your observations about the company’s operation and some future opportunities