Various stakeholders have their own in the business. It is because they have an effect on the operations of the entity. In this case, they can have a positive or negative impact on the business. My focus will be on the government as serious participants in the corporation. The government has invested on advertisements that touch on tax compliance (Jefkins 22). It is a controversial matter since most individuals and corporations might not be willing to pay it willingly. The interest of the stakeholder is to inform more corporations to pay taxes. The mission is to ensure that the state increases its tax collections. The message in the advertisement intends to inform the public that it is an offense to avoid paying taxes. The stakeholder’s goals and the visual images match because they aim to attain the same objectives.
The two images are about the government’s efforts to influence businesses to pay taxes promptly. This can be summarized in the table below as shown below.
|Rhetorical Appeal||Image 1||Image 2|
|Appeal to logos: How does the stakeholder use reason and logic in the image to appeal to its audience? Point to specific details.||The logo is appealing to the audience because the message has been communicated well to the audience. The income tax offices and the tax information are clearly visible. There is also the image of a tax payer making a call to the tax authorities. Therefore, the audience can easily understand the message. As a result, it can influence the viewers of the message to pay their taxes promptly in the future.||The second logo is also clear since there is the use of the yellow color. It is a bright pigment that easily catches the attention of the people. Therefore, they will develop an interest of reading the message. There is also the use of animation that makes the message more clearly to the target audience. The words used in the logo are also influential to any individual who can come across this message.|
|Appeal to Pathos: What ways does the stakeholder appeal to its audience emotion through the image? Point the specific details.||The message in the first image can raise the emotions of the audience since it shows the pictures of the income tax offices. There is also the image of a person who appears to be making a serious call. Therefore, this shows how serious the government is committed to paying taxes.||The second logo raises emotions because the issue of paying taxes appears to be mandatory. This is because it talks about the ten commandments of filling. Therefore, this advertisement might compel more people to pay taxes as obligated by the state.|
|Appeal to the Ethos: How does the stakeholder use credibility reputation and/or morality appeals in the image to persuade its audience? Point the specific details.||The stakeholder uses ethical appeals to persuade the readers of this message (Dahl 31). The tax information shown in the advert indicates that the state is willing to give the public all the information they require about the issue of paying taxes.||The second picture also uses ethical language that can be easily be understood by the audience. The use of the word commandments is moral since
It refers to the rules that should be followed. As a result, the audience are likely to be swayed to follow the regulation given in the advert.
|Appeal to Kairos:In what ways might the stakeholder use an appeal to timeliness to influence its audience? Point to specific details.||The message captured in the first image comes at the right time when people are supposed to pay taxes. It is the reason why this image shows the offices of the income tax department (Lal, and Vashisht 43). The timing is good since the audience can easily remember the message.||The timing of the second information is also right. It is because most individuals are not aware on how to compute to compute their tax returns. Therefore, people can learn how to compute their taxes from the ten commandments used to calculate tax.
Dahl, Gary. Advertising For Dummies. Wiley, 2007.
Jefkins, Frank. Advertising. Elsevier Science, 2016.
Lal, B. B, and N Vashisht. Income Tax. I.K. International Publishing House Pvt. Ltd., 2012.
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