The concept of E-marketing involves the use of a wide range of digital media to communicate to customers and manage data and relationships. In modern business environments, e-marketing allows organizations to use different metrics to evaluate consumer preferences and purchasing behavior in various locations. More importantly, e-marketing will enable organizations to interact directly with consumers to understand how they can serve their needs better.
Electronic marketing is also known as e-Marketing is a technique used by companies to advertise and market their products and services by using websites and email which are internet based. Other advertising agents like the radio and television can be expensive though in most cases it is seen to be more convenient. The control of an advertising scheme helps companies interact with the consumers on a one on one platform thus meeting many customers' expectations. Businesses pay for advertising on popular search engines while others create their website where customers can reach them easily(Jerath, Ma, & Park, 2014). For instance, an e-Marketing platform like the Amazon and eBay can post a coupon on their website offering customers discounts or any other favorable offer to push the company website to many consumers and attract new consumers as well.
Professionally companies engaging in internet marketing also needs a team that ensures the marketing plan and goals are directed correctly and focused towards the company expectations. The team is mandated with various tasks like keeping up with the market trends and understand what the consumers need and what hence finding the primary focus on expanding the market. Additionally, the team comes up with solutions to the problems that companies are facing when it comes to reaching customers. The team is also responsible for devising the company internet marketing objectives and for developing short term strategies that will provide the company
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