Executive Summary: Annual Marketing Plan

Executive Summary: Annual Marketing Plan

Develop a 750-1,000-word executive summary of your organization’s (or one you know well) annual marketing plan. Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation. Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.