Communication plays a crucial role in business on a global scale and is affected immensely by the cultural differences. According to Reus and Lamont (2009), the success of an international market is determined by the ability to integrate the diverse cultural constructs between the organization and the foreign country. Mostly the companies will seek merging or acquisitions, and this prompts employees from both companies adapting to the new changes. The weak development plan of the integration strategy leads to the poor relationship between the employees and the organization. This is because the employees require adequate information that relates to the changes and the globalization aspect of the operations. It is a factor that is agreed upon because the greatest asset of an organization is the employees and once the relationship develops poorly, the organization faces a lot of challenges in quality of service.
The use of the internet and other social media platforms is another factor that affects communication in global business. According to Soengas-Pérez (2013), the internet played a significant role in the liberalization of the Asian countries due to the worldwide support citizens gained from sharing their living conditions. Concerning business, Neelankavil (2015) discusses that the liberalization of communication is an aspect that contributes to international trade through the empowerment of the consumer behavior. A consumer is equipped with access to vast knowledge about products and services as well as in sharing the experiences through the internet. This establishes a communication platform between all stakeholders for better performance. It is an agreed upon factor because competitive businesses globally value internet and social media comments from consumers and seek to develop satisfactory levels from such feedback.
Neelankavil, J. P. (2015). International business research. Routledge.
Reus, T. H., & Lamont, B. T. (2009). The double-edged sword of social distance in international acquisitions. Journal of International Business Studies, 40(8), 1298-1316.
Soengas-Pérez, X. (2013). The role of the internet and social networks in the Arab uprisings an alternative to official press censorship. Comunicar, 21(41), 147-155.