Financial Analysis and Pricing Structure Memo (Artifact 2)

Financial Analysis and Pricing Structure Memo (Artifact 2)

You will review the financial aspects of your marketing plan and submit a draft of your financial analysis and pricing structure. Propose a pricing strategy based on costs, competition, target revenue, and consumer perceptions. Your pricing structure should be supported by projected financial information including forecasts for sales, revenue, ROI, and breakeven, and so forth. Explain how you arrived at your forecast/price. Include caveats that might alter your projections for your client. In the second artifact in your portfolio, you will lay out for your client the anticipated financial ramifications of your marketing plan and determine the price the client should charge for the product. The artifact, which should be a part of written marketing strategy, must include a narrative of your findings, supported by financial information and appropriate graphs and tables. In explaining your financial analysis and suggested pricing structure to the client, you should adopt a three-year time horizon and be sure to include the following: 1) Forecasted annual sales and revenue and market share 2) Expected annual return on investment 3) An analysis of the breakeven point for each year 4) How your analysis is affected by the marketing environment for international target markets 5) An assessment of how sensitive your analysis is to changing market conditions both domestically and internationally 6) How you arrived at your suggested price including acceptable profit margins, channels of distribution, and competitors’ pricing for similar products You should also discuss how legal and ethical considerations such as predatory pricing and international rules and regulations affect your analysis. Are these considerations different in different global markets? How? Remember that this is an integrated portfolio, so your analysis should take into account the interrelationships between price structure and financial analysis, as well as how these affect and are affected by the choice of target market, communication approaches, and implementation strategy. Bear in mind that while your primary audience for this artifact is the company CEO, he or she may also bring along members of the financial team to review your projections, so you should be sure to use accepted finance and accounting standards and language in reporting your results. Also be sure that your recommendations align with the strategic goals of the organization. As with the other artifacts in your portfolio, you should provide a clear rationale for your projections and suggestions that is firmly grounded in research. Guidelines for Submission: Your submission should be in the form of a part of marketing strategy to your client (Jamie’s Floral Delights) with supporting appendices (financial statements, forecasts, analyses, graphs, and tables as needed). Include a formal bibliography that covers all sources used in creating this artifact. Citations and references should conform to APA standards.  Use this guide for APA style (An APA guide is located at https://owl.english.purdue.edu/owl/resource/560/01/ ).  All information in this assignment MUST be written about global target market (Germany). Also, you need to understand that this the second part of my project. Thus, it should be connected with the first part – Artifact 1. Finally, it is not а proposal about marketing plan, we really develop exact marketing plan. I have а sample of the project of another student (see attached file). Please pay attention on the 19 – 26 pages and pictures, graphs, charts in the end of attached file. These are related to the part 2 of my project. I need do almost the same, but about new country – Germany. Also I included previous Artifact 2 completed by your own. You may take much information there. Some tips: 1. The Country Commercial Guides provide legal and tariff information.   2. In Artifact 1, you listed key competitiors. You can use your competitior pricing structure as a “check.” That is, if your prices are in-line with your competitors, then consumers will most likely respond. If you want to earn a price premium, make sure to emphasize how your organization brings additional value to the marketplace. If you are at a price discount, make sure to emphasize reasons why.