This week we looked at digital display advertising (DDA) and mobile marketing. In the past you would not have found these discussed together but as you saw in the video “Display Advertising Basics Tutorial Intro” we are in a time where more people are on mobile devices than on desktops. This creates new challenges for marketers today to be able to reach consumers where they are. The great part about DDA is you get a chance to understand who your audience is and target a specific message to that market. In the discussion this week let’s discuss the following: Two benefits you believe could allow your DDA program to excel. Two challenges you believe could cause your DDA program to stumble. What are some of the key performance indicators (KPIs) to optimize for mobile marketing? Why are these important for a successful program? Looking at Luke 16:10-12 (ESV) how does this verse pertain to truth in advertising?