Global Business Situation and Opportunity Analysis

Global Business Situation and Opportunity Analysis

At least 15 references and The referencing style is the APA style, which is the Faculty standard for Business courses. – Global Business Situation and Opportunity Analysis. – Assessment Criteria: • Executive Summary (3%) • Introduction (5%) • Company Structure, Capabilities, and Resources (15%) • Products/ Markets/ Distribution and Supply (20%) • Competitive Environment and Industry Situation (20%) • SWOT analysis (30%) • Conclusion (2%) • Report Format (5%) – Assessment Guideline: An opportunity analysis is used to leverage the marketing strategy and action plan. It is the first part of any marketing plan. The market opportunity identified through this situation and opportunity analysis will become the stated objective of the Global Marketing Plan (Assessment no. 4). Instructions: Choose a business that you find interesting and narrow it to one product or product line. Conduct an analysis of the current internal and external situation of the product/ product line. Internal Situation Analysis should include: • A brief summary of the company structure and its overall capabilities and resources • Current market/s, including customer behaviour issues, demand and trends, plus sales information (if available) • Current products/ product line/pricing & promotional strategies • Distribution and Supply Chain External situation should include: • Competitive environment- a global perspective but stay on the product offering • Industry situation in particular global markets (Porter’s 5 Forces) • PESTLE – consider the economic, technological, political, socio-cultural and natural imperatives SWOT analysis: • Synthesize and summarize the strengths, weakness, opportunities and threats associated with the product/ product line. • Carefully evaluate the strategic fit of the market opportunity to the company’s capabilities • Select one market opportunity that you believe is worth pursuing and justify. This is the stated objective of Global Marketing Strategy Plan (Assessment no. 4) Conclusion: 1500 words (excluding executive summary, appendices and references)