Business Model

Market and Customer Segments

Most people choose Maui because they want to spend their holiday in comfort, luxury, and unique butler service. Hawaii Resort has targeted leisure people, families, couple, honeymooners and team building.

The Value Proposition

A value proposition describes a set of products and services that create value for a specific customer segment. This is the key to building a successful business model and is at the heart of what a resort is all about. Hawaii Resort can meet people yearning for the sea, the beach, natural, relaxed life. This is a place where you come, and you don't want to leave, and then you leave, and you want to come back.

Channels

One way is social media. Customers can book the room from the hotel's official website, know us from the hotel's Instagram account and the Instagram account of famous bloggers and influencers. Another way is the hotel target customers word of mouth, to enhance the psychological value of customers outside the promotion of other customers to buy the motivation.

Customer Relationships

Personal butler service, personalized customer experience, remember the customer's eating habits and housing preferences. Unique luxury and comfortable housing experience.

Key Resources

• Unique geographical advantages and personal butler service.
• A variety of recreational facilities.
• A good relationship with airlines company and famous bloggers.
• The variety of room types and Michelin restaurants.

Key Activities

• Exquisite customer service.
• Room sold.
• Entertainment facilities.
• Michelin restaurants.
• Best breakfast buffet.

Key Partners

The development of the hotel industry is at the peak of the development of the Internet, the "Internet" effect is obvious, an online booking platform is a crucial partner of Hawaii Resort. There are also airlines and Internet bloggers who work together to promote resort programs.

Cost Structure

• Salaries of employees.
• Activity promotion and marketing expenditure.
• Hotel infrastructure costs and entertainment facilities costs.
• The cost of food material in the restaurant.
• Maintenance costs for all departments and guest rooms.

Revenue Streams and Pricing Model

The income source of Hawaii Resort is mainly room income. However, the revenue of the hotel does not only on room sales, but also on the sales of peripheral products, such as restaurants, saunas, and other entertainment facilities.

Marketing Mix

Product

Hawaii Resort is a comprehensive hotel that provides customers with the best private butler services and the best entertainment facilities. The butlers will help the customers plan their events in and out of the hotel, organize tours within the hotel, plan and deliver thei