Market and Customer Segments
Most people choose Maui because they want to spend their holiday in comfort, luxury, and unique butler service. Hawaii Resort has targeted leisure people, families, couple, honeymooners and team building.
The Value Proposition
A value proposition describes a set of products and services that create value for a specific customer segment. This is the key to building a successful business model and is at the heart of what a resort is all about. Hawaii Resort can meet people yearning for the sea, the beach, natural, relaxed life. This is a place where you come, and you don't want to leave, and then you leave, and you want to come back.
One way is social media. Customers can book the room from the hotel's official website, know us from the hotel's Instagram account and the Instagram account of famous bloggers and influencers. Another way is the hotel target customers word of mouth, to enhance the psychological value of customers outside the promotion of other customers to buy the motivation.
Personal butler service, personalized customer experience, remember the customer's eating habits and housing preferences. Unique luxury and comfortable housing experience.
The development of the hotel industry is at the peak of the development of the Internet, the "Internet" effect is obvious, an online booking platform is a crucial partner of Hawaii Resort. There are also airlines and Internet bloggers who work together to promote resort programs.
Revenue Streams and Pricing Model
The income source of Hawaii Resort is mainly room income. However, the revenue of the hotel does not only on room sales, but also on the sales of peripheral products, such as restaurants, saunas, and other entertainment facilities.
Hawaii Resort is a comprehensive hotel that provides customers with the best private butler services and the best entertainment facilities. The butlers will help the customers plan their events in and out of the hotel, organize tours within the hotel, plan and deliver thei
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