First of all, please read RMLL.pdf, then you might have an idea about what is BBCC. And also please read: http://www.montana.edu/business/bracken/message.html Essay have to answer this question: How can the BBCC expand its services to encourage students to practice a wide of communication skills? My suggestion; you can write about; This institution is not known among university students, so everyone can not reach it. Major events and social media can be used more actively for recognition. This is just the idea, you can write about how else you can improve. You can find more detailed information in the files.