Identify and counteract the factors of customer churn for Company X

Identify and counteract the factors of customer churn for Company X

This is an ADVANCED APPLIED RESEARCH PROPOSAL. This is a 3000 word research proposal with at least 15 references. Company X is a business supply company that mainly sells point-of-sale systems and EFTPOS (Electronic funds transfer at point of sale) located in New Zealand. The company is currently facing increasing amount of customer churn rate due to fierce competition with mostly with their lower rates and aggressive marketing. You are to propose a solution that can identify and counteract the factors of the customer churn of the company. The way this research proposal should be made is attached here in this order. This is a complex research and I will require you to communicate with me during the making of the research proposal. I have detailed instructions ready if you bid on the auction. I also have started on the introduction so that you will have a general idea of the company being studied.