IDENTIFY PERSUASION/COMPLIANCE TACTICS

IDENTIFY PERSUASION/COMPLIANCE TACTICS

For this assignment, you will identify persuasive communications. Using information presented in class and/or in your book, find an ad that demonstrates EACH of the following persuasion tactics: • Trustworthiness • Attractiveness • Credibility • Logical appeal • Emotional appeal • One-sided appeal • Two-sided appeal • Repetition • Social Proof Although many ads will contain more than one persuasion tactic, you must find at least 5 ads. In addition to the ads, you will need to turn in a typed composition with at least one paragraph per persuasion tactic. Each paragraph should describe the ad, explain which persuasion tactic you are citing, how it displays the tactic you are citing, and how and who it would be most likely to influence.