Increasing Competitive Advantage for PRADA For this Assignment you will develop strategies for your chosen brand that will foster a competitive advantage for your proposed product. To prepare for this Individual Assignment:  Read Day (2003). Consider what this author views as the components of customer-relating capability. How can these components be leveraged to build a competitive advantage?  Read the module text chapters. In Chapter 11, consider how organisations can develop objectives and strategies to manage a product or brand through inception, growth, decline and new growth through new products or brands. In Chapter 19, review Porter’s 5 Forces model.  Read Hamel and Pralahad (1985), focusing on the strategies for building a global presence, defending domestic position and overcoming national fragmentation.  Review some of the Sector Overviews in the Interbrand Web site. Consider how some of the world’s top brands strategise to maintain competitive advantage. To complete this Individual Assignment: In a 1,000-word paper, create a plan for increasing competitive advantage for the selected organisation and brand. The plan should include three appropriate strategies for increasing competitive advantage in your chosen organisation. For each strategy, include the following:  Explain how the strategies support overall corporate business and marketing strategies to increase competitive market advantage.  Identify essential resources required to execute these strategies for increasing competitive advantage.  Explain how you might measure performance related to meeting strategy objectives for increasing competitive advantage.  Be sure to include specific examples and support your postings with evidence from the Reading, other current literature. Consult the Harvard Referencing Style Guide for proper citation and referencing information. Some reading will be provided – you have to use and quote or pharaphrase all of them + use minimum other 2-3 readings.