Online shopping or e-commerce is a concept whereby consumers buy services or products through the internet. The process involves the consumer visiting the vendor’s website and searching through a variety of services or products that are on offer. There is a shopping search engine embedded in each of the websites involved with the business (Manzoor 2010). This can be done through computers, tablets, laptops and smartphones. Online shopping can be in the form of Business to Consumer (B2C) or Business to Business (B2B).
On most occasions, people pay for the services and goods purchased via online shopping through credit cards and debit cards. However, there ar
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