Innovative Mobile Marketing Campaigns

Innovative Mobile Marketing Campaigns

Read “7 Examples of Effective Mobile Marketing Campaigns”. Pick five of the campaigns from the article and write a 500- to 750-word assessment of the mobile campaigns in the article, focusing on what each campaign did well and what made each one innovative (please note that the entire paper should meet the word count requirements; you should synthesize your discussion across the campaigns). What strategies can you employ in your new media campaign?