Integrated Marketing Communication (IMC) Plan (Artifact 3)

Integrated Marketing Communication (IMC) Plan (Artifact 3)

You will submit a draft of an integrated marketing communication plan (IMC) to reach out to your client’s prospective consumer through marketing communications. Provide a comprehensive list of communication objectives you want to achieve for your client, and recommend an appropriate mix of integrated marketing communications tools to meet those objectives. Prepare a sample communication piece such as a commercial, print advertisement, a direct mail packet, or a social media site. Ensure your suggestions reflect the strategic goals of the organization. In this artifact, you will develop a plan for communicating the availability of your client’s product to the target market(s) you identified, using a clear, unified message. Your plan should specify the overall promotional objectives of the communications activity or activities and provide the client with a range of viable options, including what major competitors have done and the costs of the different options. The options you present to the client should include a mix of communication approaches such as social media, sales promotion, direct marketing, digital marketing, advertising, and/or public relations designed to effectively reach the target market(s). It should also specify a timeline for conducting the activities and proposed measures of success. In addition, you should consider how legal and ethical factors such as truth in advertising and other relevant rules and regulations come into play in your communication strategy, including how these considerations might be different in markets outside the United States. Consider Germany. To flesh out your concepts and provide the client with a concrete example of the type of marketing you are suggesting, you will also include a sample marketing communication (e.g., an ad or radio spot, artistic ad copy for a magazine, script, or other instructor-approved item) as part of your IMC plan. Although the IMC plan as a whole should be geared toward the client, the sample marketing communication should be designed to communicate with the target audience. To keep your plan grounded in reality, be sure to base your suggestions on sound marketing principles, research what successful competitors have done, and provide a comprehensive consideration of costs, including the costs of hiring individuals to carry out the activities, based on current expense rates for various types of media advertising. In addition, ensure that your suggestions reflect the strategic goals of the organization. In other words, is what you are suggesting feasible? Be sure to integrate the financial, logistical, and target market knowledge generated in the other artifacts in your portfolio in creating your communication plan. Prompt: Create an IMC plan for your client’s product or service. In developing your draft IMC plan, be sure to include the following: 1) Specific promotional objectives of the communication activity or activities 2) A range of viable communication options, including what major competitors have done, and the costs of the different options 3) A timeline for conducting the activities and proposed measures of success 4) Legal and ethical factors, including those present in markets outside the United States 5) A sample marketing communication (e.g., an ad or radio spot, artistic ad copy for a magazine, script, or other instructor-approved item) designed to communicate with the target audience 6) Integration of financial, logistical, and target market factors 7) Justification for your proposed communication activities based on sound marketing principles and strategic goals of the organization. This piece of your marketing portfolio will be integrated with all other artifacts (Artifact 1 and 2), so consider each of them as you develop your IMC plan. Each artifact should inform and be informed by the analysis contained in the others, and you may need to go back to adjust artifacts developed earlier in the course to reflect information developed in this milestone. Revisit Artifact One and Two for a review of the target market and the promotional budget. Create a list of communication objectives that you intend to accomplish with your plan. The objectives must be realistic and measurable. Examples of objectives are to increase awareness, change beliefs or attitudes about a product or service, encourage trial, and promote brand switching. Carefully review the advantages and disadvantages of all the integrated marketing communication tools available to you, such as broadcast and print media, social media, direct marketing channels, outdoor media, and sales promotion tactics. Your selection of IMC tools should be commensurate with the communication objectives. Select a message strategy such as humor, drama, demonstration, testimonial, anxiety, or lifestyle, depending on the message you are trying to send. The IMC is an excellent opportunity to impress your client with creativity and innovation. Guidelines for Submission: Your IMC plan should be a Word document that includes a formal bibliography covering all sources used in creating this artifact. Format and citations should conform to APA writing conventions. Your sample marketing communication should be submitted in a format appropriate to the communication tool. Citations and references should conform to APA standards.  Use this guide for APA style (An APA guide is located at https://owl.english.purdue.edu/owl/resource/560/01/ ).  I have а sample of the project of another student (see attached file). Please pay attention on the 26 – 37 pages and pictures, graphs, charts in the end of attached file (sample of project). These pages are related to the part 3 of my project. I need do almost the same, but about new country – Germany. Use sample, but don’t copy.