INTEGRATED MARKETING COMMUNICATIONS AND PROMOTION MIX

INTEGRATED MARKETING COMMUNICATIONS AND PROMOTION MIX

Professional Application This is the creative week! You will use what you have learned in the last two modules to create an Integrated Marketing Communications Plan for your product/service. In business world, materials like this are presented clients or upper management; be persuasive in your recommendations. You will report on three communication channels: • Digital Marketing (REQUIRED) Select two of the following: • Broadcast Advertising (TV, radio) • Print Advertising • Outdoor/Out-of-Home Advertising • Sales Promotion • Direct Marketing (traditional) • Public Relations • Personal Selling Communications Channel 1: Digital Marketing • Why was it chosen? Explain how it is a good fit for your target market. • Advantages/drawbacks (research required) • Detail the media plan: What types of digital marketing will be used? Why? Communications Channel 2 • Why was it chosen? Explain how it is a good fit for your target market. • Advantages/drawbacks (research required) • Detail the media plan: What aspects of the marketing communications channel will be used? Why? Communications Channel 3 • Why was it chosen? Explain how it is a good fit for your target market. • Advantages/drawbacks (research required) • Detail the media plan: What aspects of the marketing communications channel will be used? Why? Assignment Expectations Your submission will include: • Trident University International’s cover page • A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion) The reference list page in APA format