Professional Application This is the creative week! You will use what you have learned in the last two modules to create an Integrated Marketing Communications Plan for your product/service. In business world, materials like this are presented clients or upper management; be persuasive in your recommendations. You will report on three communication channels: • Digital Marketing (REQUIRED) Select two of the following: • Broadcast Advertising (TV, radio) • Print Advertising • Outdoor/Out-of-Home Advertising • Sales Promotion • Direct Marketing (traditional) • Public Relations • Personal Selling Communications Channel 1: Digital Marketing • Why was it chosen? Explain how it is a good fit for your target market. • Advantages/drawbacks (research required) • Detail the media plan: What types of digital marketing will be used? Why? Communications Channel 2 • Why was it chosen? Explain how it is a good fit for your target market. • Advantages/drawbacks (research required) • Detail the media plan: What aspects of the marketing communications channel will be used? Why? Communications Channel 3 • Why was it chosen? Explain how it is a good fit for your target market. • Advantages/drawbacks (research required) • Detail the media plan: What aspects of the marketing communications channel will be used? Why? Assignment Expectations Your submission will include: • Trident University International’s cover page • A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion) The reference list page in APA format