Integrated Marketing Portfolio and Executive Summary Presentation

Integrated Marketing Portfolio and Executive Summary Presentation

You will present an executive summary of your marketing portfolio. The presentation should be geared towards potential employers or clients and will take the form of a visual presentation. You will present an executive summary of your portfolio that discusses its contents as well as how it reflects your knowledge, skills, and abilities as a marketing professional. The summary presentation will take the form of a visual presentation, such as a PowerPoint presentation, that is geared toward potential employers or clients. You should view this component as an introduction to your entire portfolio and should start by discussing the key goals of the marketing activities it features and how those fit within broader marketing trends. For example, you may want to showcase your knowledge of the broader marketing context by discussing how the current market situation impacted your client’s product or service and how changes in market dynamics over the next several years may affect business. In order to show potential employers or clients the full range of your marketing knowledge, you will want to discuss how the different pieces fit together and inform the project as a whole, in addition to highlighting key features and major findings of the individual artifacts. Remember that employers and potential clients often interview a number of technically qualified candidates, so you should try to draw out aspects of your portfolio that set you apart as well as illustrate your competence in the different areas. For example, you might want to showcase your knowledge of legal and ethical issues or your ability to navigate complex international environments, or provide insights into how to incorporate corporate social responsibility in marketing. As part of your summary presentation, you should also discuss how developing the portfolio and your coursework throughout the program have helped shape your personal goals and values and prepared you to enter the marketing field. In addition, you may want to discuss how you addressed unforeseen problems, obstacles, or any unexpected surprises (either those you encountered in developing the portfolio or those you considered as contingencies in the portfolio itself), since the ability to effectively and creatively solve problems is a highly valued job skill. Please provide power point presentation in APA style. I need about 35 slides. This power point must be done based on the attache file (all artifacts). Please add commentaries and text in the notes for each slide (it is critical). I will tell this notes during my presentation. Pay attention that it is not usual presentation. It is a presentation for clients or potential investors and you need to sell your idea for them.