Business Proposal Plan on a made up company of organic eggs called Lekoope I Executive Summary II Vision Statement Mission Statement Value Proposition Statement Company Description III Industry Analysis and Trends (Incl. Five Forces, PESTEL, Strategic Mapping, Benchmarking, Driving Forces, etc.) IV Business Goals/Objectives [SMART goals] V The Competition V Marketing Plans and Strategies (Marketing Mix) VI Target Market [Profile(s) and Description(s)] VII Strategic Position and Risk Assessment (incl. SWOT analysis; description of business risk and plan for reducing these risks) VIII Keys to Success IX Operations Plan X Technology Plan XI Management and Organization XII Community Involvement and Social Responsibility XIII Development, Milestones and Contingency/Exit Plan XIV The Financials  Financial Objectives  Sales and Expense Forecast  Break-even Analysis  Financial Control  Financial Statements and Ratio Analysis o Income Statement: Annual o Income Statement: Three-Year Projection o Cash-Flow Projection: Monthly o Cash Flow: One-Year Projection o Balance Sheet: Annual o Balance Sheet: One-Year Projection o List and Sources of Funds o Assumptions Sheet 20 pages