Marketing Segmentation and Consumer Relationship Management

Marketing Segmentation and Consumer Relationship Management

Research a local health care facility or organization that has chosen a niche market to target, and address the following: Introduce the organization, and identify the overall population it serves. Define a niche market and what makes it so. What is the niche market for this facility? Explain the segmentation strategy implemented by this organization. Explain how the organization adapts its marketing programs to address that target. Do you feel that this approach is or has been effective? What tools did you use to make that decision? What would you have done differently? NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.