Mary Kay Inc. Case Study Questions; Building a Brand in India

Mary Kay Inc. Case Study Questions; Building a Brand in India

Mary Kay Inc. is a transnational firm specializing in the production of beauty care products for females. Its transnational status is supported by the fact that its products are sold in more than forty markets around the world. It is headquartered in Addison, Texas and operates in five continents. According to Direct Selling News, it was the sixth largest network marketing firm in 2015, with a whol

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