Mary Kay Inc. is a transnational firm specializing in the production of beauty care products for females. Its transnational status is supported by the fact that its products are sold in more than forty markets around the world. It is headquartered in Addison, Texas and operates in five continents. According to Direct Selling News, it was the sixth largest network marketing firm in 2015, with a wholesale volume of 3.7 dollars. When the firm was entering the Indian market, it utilized the exporting market-entry strategy: This is because the approach allowed them to make small changes to their product line and keep their corporate goals consistent. They exported all their products from America, China, and Korea, rather than produce them in India. The firm is a global brand, and its products are manufactured in different countries and sold in 35 countries around the world. Interestingly, the firm uses a single market strategy in all the markets.
Adidas (established in 1948) is a German multinational firm headquartered in Herzogenaurach, Germany. It designs and manufactures shoes, clothing, and accessories. It’s the largest sportswear producer in Europe and the second in the world after Nike. It has around 800 outsource factories located in 55 countries of the world. They sell their products worldwide, mainly in Europe. As for strategy, the firm has adopted a multi-brand approach to fulfill the interests of all consumers. It also has an outsourcing strategy to produce in different consumer markets. Adidas is also a global brand since it operates and sells its products in many countries in the world.