McDonald's is one of the most abundant fast food restaurants in the world. Its headquarters are in Illinois in the US. The first restaurant was started by Mac and Richard McDonald who were brothers in the state of California. Currently, the company has more than 117 restaurants that are distributed in different parts of the globe. Most of these restaurants are owned and operated by independent owners. The corporation engages in corporate social responsibility activities as a way of empowering society. It mainly conducts these activities throughout their owned entities and franchises. The company's main principles comprise of maintaining high standards, maintaining high standards and empowering their employees. McDonald's continues to thrive in the competitive hospitality sector. The company conducts a thorough risk analysis before committing their resources in any country. The corporation has also invested in security cameras that assist in conducting twenty-four surveillance. It ensures that the corporation's clients are always safe within their areas of operation. This paper will mainly focus on the global plans of McDonald's entity and how it uses Bartlett & Ghoshal’s typology in its activities.
According to Harzing (2000), Bartlett and Ghoshal typology of international corporations (MNCs) is a threefold typology of global corporations that was tested using information from 166 subsidiaries of 37 multinational companies. The three categories included Global, Multidomestic and Transnational levels. This is the same strategy that McDonald's uses to carry out its activities across the globe. McDonald's uses this strategy to administer its worldwide operations using global integration and local responsiveness.
McDonald's uses this strategy at the corporate level to gain from the economies of scale. In this case, the corporation has a holding company and several subsidiaries that enable it to save on costs as results of increased production. Due to a large customer base, the company produces its products in large quantities. This allows them to cut down on expenses that other entities that provide their items in small amounts. On the other hand, local firms are to respond to countrywide differences. Transnational companies must also cope with strategic demands. McDo
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