The existence of media in society has had its effects in different sectors. The cultural disposition of most groups has been shaped by the connotations that are raised on various platforms. This point implies that some issues should be handled carefully because they might have some boomerang effect in the society if the content is not controlled since most of the entities are free to write, air, and show anything to the public. This paper sets off to analyze dominant ideology and the role of media in propagating some of the concepts. The impact of media influences will also be handled herein.

The media outlets have a way of manipulating people to believe specific issues that are happening in the society based on their mode of delivery. In such situations, the members of the public are meant to subscribe to some ideological concepts because of their vulnerability. Additionally, individuals are mostly driven to go with the masses since the media enterprises have massive following globally. Hence anything that they churn out would likely be followed by several people across the globe. Some campaigns are being done to change the negativity that has been associated with some matters that are taken as dominant ideologies.

How to ensure that media improves the society positively

The advancement in the technological era has brought some unforeseen challenges in the media fraternity. Hence, most conglomerates are working on avenues that can be used to share content that is laced with positivity. A review of the material before being released to the public would be highly effective because some bits would be cut off if there is a possibility that it would have a negative impact (Al, 2010). The media can be used to create awareness against social vices such as terrorism. The entire planet is at risk of being attacked by such groups. However, relaying news and documentaries that castigate their actions would be a platform for injecting positivity about dominant ideologies. Consequently, people would have been alerted about their intended plans in advance.

Does the Media affect people’s thoughts in a good or bad way?

The media has a dose of both negative and positive conditioning to members of the public. Based on the delivery of their content, an issue can be marketed as bad while another gets a nod as a whole ideology. For instance, multinationals have been known to engage in aggressive marketing campaigns to lure unsuspecting consumers to purchase their products without a thorough background on the raw materials that have been used in the production stages. Contrarily, the media can be used to condition people positively. For instance, individuals can be alerted about the benefits of not being a gun holder. Such thoughts are modeled according to the message that is intended to the public.

Impact of Media Influences

An ideology becomes dominant once people subscribe to it in large numbers. Media has a way of transforming people to conform to certain standards (Coban, 2018). The outlets achieve this step by making individuals believe that there is only a specific way of doing something. For instance, the use of women is several adverts has been driven by such a mentality. Therefore, individuals have created a notion that incorporating women who conduct themselves in a given way has a way of pushing the sales.

References

Al, J. A. (2010). Is Marxism the Base for Spreading a Dominant Ideology in the Media?.München: GRIN Verlag GmbH.

Çoban, S. (2018). Media, ideology and hegemony.

Do you need an Original High Quality Academic Custom Essay?