Quantitative vs. Qualitative Research

Quantitative vs. Qualitative Research

There are two types of research methods which are used to conduct researches to identify various aspects that affect organizations. These are qualitative and quantitative research methods which depend on the organization's decision to choose the most appropriate method to choose for their research. Both the methods are different and an organization can either choose to use the quantitative, qualitative or both methods to complete their investigations (Connelly, (2016). Most organizations, however, choose to use a qualitative research method over the quantitative research methods when in

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