The primary goal for every organization is sustainability, and each institution should work hard to ensure that it achieves this objective. There is a set of traditional ways of measuring the performance of a company, and these include shareholder value and return on investment (ROI). However, a more comprehensive method of measuring this performance has been introduced, which incorporates the three Ps. It focuses on the People, Planet, and Profit and it is known as the triple bottom line. This is a sustainability approach that has been employed by various institutions to support their goals (Slaper and Hall).
Toms and Recology Inc. can have a competitive advantage based on the triple bottom line approach since it subscribes to the three Ps of the procedure. When the company sells a pair of shoes, it gives back to society by donating a pair to the needy people in different parts of the globe. When it produces eyewear, part of its profit is used to restore the e
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