Social networking has proven to be very popular for both organisations and customers. Social networking sites such as Facebook, LinkedIn and Twitter have become so popular that they are replacing Google, Yahoo! and MSN and AOL as web portals for choice. They provide an excellent demographic reach. This demographic fortune could be valuable for organisations in targeting and managing customer relationships in selling and marketing. You have recently been appointed as the sales and marketing expert for an organisation seeking to understand the trends in contemporary relationship management. For the purposes of this report you are required to choose an organisation you are familiar with. The Board of Directors of your chosen company have asked you to prepare a 2500 word essay focusing on the following: