The market entry prospects for India are often countered with increased and evolving changing market policies. As such, numerous companies are willing to venture into the country due to the attractive policies. Among them are the import and export prospects. MES-Sim corporation is among the companies that are eyeing India as a target market for international operations. Since 1991, India has gravitated towards an open economy which is widely believed that export and import growth is crucial to the growth of economic development (Sharma & Mishra, 2015). India, for a long time, has relied on foreign capital for their economic development programs. But, for its to be beneficial for India, efficiency within the economy heavily relies on productively engaging in the production of goods and services. The strategy has involved the exportation of products which enables the country to specialize in the production of products that are internationally demanded (Sharma & Mishra, 2015). Moreover, trade expands competition within the country borders in case of production of goods and services as well as improvement of importation of raw materials as well as capital goods that increase the investment in the economy, therefore, expands higher output.
MES-Sim corporation is among the companies that can benefit from the export-import strategy that India has adopted for more than three decades. Its success depends on outward orientation based on innovation and efficiency rather than directly producing profits seeking activities observed under import substitution (Vernom, 2017). For example, MES-Sim’s innovative product, the new video game which is set to change the gaming industry both in Australia and in the international market. The integration of the company into India will benefit the business greatl
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